Lord Valliesar Barroga initially managed various e-commerce businesses, handling tasks like content creation, branding, marketing, and social media advertising. In today's world, successful businesses must embrace online marketing and advertising due to the integral role of the internet in our daily lives. The 2020 lockdown served as a wake-up call for those who resisted change and clung to outdated methods. After engaging with numerous real estate agents from Australia, US, UK, and Canada, Lord recognized that the real estate industry faced similar challenges. Agents who relied solely on traditional approaches like cold-calling, mailing, and referrals struggled to generate new business. Conversely, those who capitalized on the online marketing opportunities thrived during and after the lockdowns.

Lord's experience and expertise made him aware of how he could help countless struggling real estate agents stand out and attract clients by leveraging his knowledge in this domain.